Field notes: streaming a plant launch live from the floor
Multimedia Gears
Aug 05, 2026
7 mins
A launch the dealers could not attend
A Laval manufacturer wanted its dealer network across Quebec to see a new line in action, on the plant floor, without stopping production.
Three cameras, one producer, two internet paths
Wide, close-up and roaming cameras, a producer calling cues from a rundown, and a bonded cellular backup beside the plant's fibre line.
Ninety minutes without a drop
Interviews in French and English, a live demo on the line and a Q&A from the chat. 640 viewers, zero interruptions.
Highlights online by nine
A two-minute highlights cut and six social clips went out the next morning and carried the launch on LinkedIn for a month.
“The forklifts kept moving. So did the stream.
Laura Nguyen DIRECTOR OF PHOTOGRAPHY
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